Privacy Policy

This Privacy Policy describes how SafePassBuilder ("we", "us", or "our"), operating at safepassbuilder.com, collects, uses and shares information when you visit our website. By using SafePassBuilder, you agree to the terms of this policy.

1. Information We Collect

We collect minimal data to operate the website. This includes:

• Usage data: Pages visited, time spent, browser type, device type, and approximate location (country/region level only), collected via Google Analytics and Cloudflare.
• Cookies: Small files stored on your device by us and third parties (see Cookie Policy).
• No personal data from tools: Our on-page tools (e.g. password generator, calculators) run entirely in your browser. We do not collect, store or transmit any data you enter into these tools.

2. How We Use Your Information

• To operate and improve the website
• To display relevant advertisements via Google AdSense
• To analyse traffic patterns and improve user experience
• To comply with legal obligations

3. Google AdSense & Advertising

We use Google AdSense to display advertisements on this website. Google AdSense uses cookies and similar technologies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the Internet.

• Google may use the DoubleClick cookie to serve interest-based advertising.
• You can opt out of personalised advertising by visiting Google Ads Settings.
• You can opt out via the Network Advertising Initiative opt-out page.
• Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to websites.

For more information on how Google uses data, visit: How Google uses data when you use our partners' sites or apps.

4. Affiliate Links

Some links on this website are affiliate links. This means we may earn a small commission if you click through and make a purchase, at no additional cost to you. We only recommend products and services we genuinely believe in. All affiliate links are clearly marked with rel="nofollow sponsored".

5. Cookies

We use cookies for analytics and advertising purposes. Please see our Cookie Policy for full details. You can manage your cookie preferences at any time using the cookie consent banner on this site.

6. Third-Party Services

We use the following third-party services which may collect data:

• Google Analytics — website traffic analysis (Privacy Policy)
• Google AdSense — advertising (Privacy Policy)
• Cloudflare — CDN and security (Privacy Policy)
• HaveIBeenPwned API — breach checking (k-anonymity; no personal data sent)

7. Your Rights (GDPR / UK GDPR)

If you are in the UK or European Economic Area, you have the following rights:

• Right to access — request a copy of the data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion of your personal data
• Right to restrict processing — request we limit how we use your data
• Right to data portability — receive your data in a portable format
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — withdraw consent at any time without affecting prior processing

To exercise any of these rights, contact us at: privacy@safepassbuilder.com

8. Data Retention

We retain analytics data for a maximum of 26 months. As we do not collect personal information through our tools, there is no other personal data to retain.

9. Children's Privacy

This website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately.

10. International Data Transfers

Your data may be transferred to and processed in countries outside the UK/EEA by our third-party providers (e.g. Google, Cloudflare). These transfers are protected by appropriate safeguards including Standard Contractual Clauses.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of the website after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Email: privacy@safepassbuilder.com
• Website: safepassbuilder.com